As one of a handful in the world, Oddbjørn By has been working full time with memory techniques for more than a decade. The reason is probably that he delivers high quality, and has taken memory techniques to another level.
From 2013 to 2017 Oddbjørn was a proud sponsor of beach volleyball players, poker players and memory athletes. Not because his work is such a big business. Just because he wants. Later three of them became national champions, 2 became world champions (one in Memory Sports and one in Poker).